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From Starbucks supporting refugees to Kenco taking on gangs, big businesses are falling over themselves to do good – and to let us know about it

Three days ago I hadn’t heard of Lyft. Not until I was greeted on Monday morning by a right-on colleague demanding to know if I’d deleted my Uber app and replaced it with Lyft. On Saturday #deleteuber had been trending after many believed it had undermined a taxi strike at New York’s JFK airport protesting against Donald Trump’s immigration ban. By Sunday, with swift marketing prowess, Lyft’s CEO Logan Green tweeted that the company was donating $1m to the ACLU (American Civil Liberties Union). Which led to Lyft’s downloads surpassing Ubers for the first time ever. They used to say sex sells; now, evidently, it’s activism.

Related: #DeleteUber: how social media turned on Uber

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