Tuesday, February 14, 2017

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Advertising Standards Authority rules Alzheimer’s Research UK Christmas campaign was sensitively handled

A TV campaign that shows Santa forgetting Christmas after developing dementia has been cleared by the ad watchdog following complaints it was offensive and could distress children.

The festive campaign, called Santa Forgot, was run by the charity Alzheimer’s Research UK to raise awareness of dementia and help boost donations.

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from Advertising | The Guardian http://ift.tt/2lNE3n5