Saturday, February 4, 2017

make money from home

The latest rose-tinted armed forces ad pictures soldiers singing the Dirty Dancing theme on a mountain. Just watch out for frostbite …

Continuing a long armed forces tradition of portraying working-class white men as blokey bantersauruses is This Is Belonging, a new two-part recruitment ad for the army. “Belonging” is here defined as “being able to have a bit of laddish chat in a war zone”, whether you’re in a piss-wet jungle or freezing your fragile parts off on the edge of an icy mountain. All it takes here to fortify this soldier’s sense of comradeship, it seems, is the rest of the lads chorusing “I’ve had the time of my life” through frostbitten lips.

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from Advertising | The Guardian