As the high street clothing brand closes its doors, all we are left with are memories of ‘porny’ fashion shoots and outrageous adverts
Like flipping through holiday photos from 1989, looking back at American Apparel ads as the company closes is filling me with a kind of jolly disbelief. That was what we wore? That was what people thought was fashionable?
Leggings, leggings, leggings as far as the eye could see. Black leggings, denim leggings, leggings that were made from some space fabric that looked like moonlight until they went in a coloured wash and then took on more of a wet-yourself effect. Leggings that were so comfortable you wore them as pyjamas, then to the gym and then to work, causing managers to borrow you for a moment to ask if everything was OK at home.
Shop assistants looked like Sheena Easton after a storm, furious and coldContinue reading...
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