Sunday, March 26, 2017

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Messaging app forecast to attract revenues of $3bn a year by 2020 by attracting hard-to-reach youth market

Snapchat could become more popular with advertisers than Twitter, Yahoo and AOL within three years, with the messaging app company forecast to be bring in revenues of more than $3bn (£2.4bn) a year by the end of 2019.

That bullish forecast is based on advertisers targeting the hard-to-reach youth audience that Snapchat has seemingly cornered.

Related: Snapchat IPO: Evan Spiegel tries to sell investors on his top product – himself

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from Advertising | The Guardian