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Matt Brittin says company ‘needs to do more’ but declines to say whether it will actively seek out inappropriate material

Google’s European chief has publicly apologised to consumers and advertisers after online adverts appeared next to extremist material, but declined to say whether the company would begin actively seeking out such content and taking action against it.

Matt Brittin, Google’s head of Europe, the Middle East and Africa, told an industry conference in London on Monday: “I want to take this opportunity to apologise to anyone affected.”

Related: Google braces for questions as more big-name firms pull adverts

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from Advertising | The Guardian http://ift.tt/2nCHty1
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