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Tech company reviews policies following intense pressure over ads being placed alongside extremist material

Google has pledged to give brands more control over where their adverts appear after it came under intense pressure over content being inadvertently placed alongside extremist material.

The company was forced to review its ad policies after the UK government joined a number of organisations, including the Guardian, in pulling advertising from Google and YouTube. Google has been summoned to the Cabinet Office.

Related: Google summoned by ministers as government pulls ads over extremist content

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