Monday, March 20, 2017

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Australian Association of National Advertisers says digital media supply chain needs to be cleaned up

The Australian advertising industry is holding talks this week aimed at curbing unsafe digital media advertising that damages brands amid a backlash in the UK against Google’s advertising practices.

The chief executive of the Australian Association of National Advertisers, Sunita Gloster, said local brands wanted to be confident their ads would not end next to extremist or other undesirable content.

Related: Google braces for questions as more big-name firms pull adverts

Related: Guardian pulls ads from Google after they were placed next to extremist material

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from Advertising | The Guardian