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On your marks, get set, bid … Channel 4 invites 350 ad execs to auction with £8m starting price threatening TalkTalk’s £10m record deal for X Factor

Channel 4 has kicked off the search for a sponsor for The Great British Bake Off with a pitch to more than 350 advertising executives and some of the UK’s biggest spending brands, as the broadcaster looks to rake in more than £25m a year from the biggest show on British TV.

The broadcaster pulled out all the stops for the event, the largest it has ever held to promote an individual show, with two of the programme’s presenters, Paul Hollywood and Prue Leith, roped in to aid the charm offensive held at Channel 4’s London headquarters on Thursday.

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from Advertising | The Guardian http://ift.tt/2pGLpvB
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