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Yesterday, Pepsi pulled its new ad in less than 24 hours. Reality star Kendall Jenner giving a police officer a soft drink to calm a protest was immediately called the ‘worst ad of all time’. Can big business ever have a place in social activism?

When Nivea ran a recent Facebook ad with the supremacist-friendly tagline “White is purity”, it would have been reasonable to assume that, as far as misguided promotional campaigns go, it had cornered the market. Then Kendall Jenner stepped forward and offered a police officer a can of Pepsi.

Related: Kendall Jenner's Pepsi ad criticized for co-opting protest movements for profit

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from Advertising | The Guardian http://ift.tt/2oJkuP0
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