Sunday, May 14, 2017

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Australian betting company refuses to back down after ad featuring disgraced Canadian sprinter prompts complaints

A sports betting company has defended its decision to use the drug cheat Ben Johnson to promote its new Android app, insisting that there are no plans to pull the advertisement from the air despite strong criticism from the sports minister, Greg Hunt, and other politicians.

The minute-and-a-half ad launched at the weekend features the disgraced Canadian sprinter and a series of doping-related puns. The new mobile phone betting app, the ad claims, puts “the roid into Android”.

Related: How 'toothless' regulation secured sports betting lobby its biggest win

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from Advertising | The Guardian