Monday, May 8, 2017

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Measure would be part of £250m-a-year scheme to make UK youngsters the healthiest in the world

Labour would ban junk food adverts from primetime TV shows such as the X Factor until after the 9pm watershed as part of a manifesto pledge to halve childhood obesity within five years.

The shadow health secretary, Jonathan Ashworth, said the party wanted to make the next British generation “the healthiest in the world” with a package of reforms that would also include a £250m-a-year fund to invest in school nurses and counselling services in primary and secondary schools.

Related: Junk food ads targeting children banned in non-broadcast media

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from Advertising | The Guardian