Thursday, May 4, 2017

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Four-page wraparound advert included in local newspapers in areas where Tories are targeting seats in general election

The Conservative party came in for criticism on Thursday when it took out front-page adverts in local newspapers in areas where elections were being held

The four-page wraparound advert, which would have cost several thousand pounds in each publication, appeared like a normal newspaper front page with the headline “Theresa May for Britain” above a large picture of the prime minister. A line of much smaller type reveals it is an “advertiser’s announcement”.

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from Advertising | The Guardian