Tuesday, May 2, 2017

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The male body spray that gave us some of Britain’s creepiest ever ads has shed the stale old stereotypes. Now for the rest of adland’s sexist stench

Those with a liberal point of view may finally be tipped over the edge on finding out who has recently joined the battle for progress. Who? What? Lynx body spray: the product jammed into the gym bags of teenage boys across the country, sold with some of the most sexist ads of 1990s Britain. Yes, really: Lynx.

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