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In world-first case, Australia’s consumer watchdog finds three retailers claimed products did not contain harmful carcinogens, when this was not the case

Australia’s competition regulator has become the first in the world to successfully take legal action against e-cigarette companies for making false and misleading claims about the carcinogens in their products.

Federal court Justice John Gilmour ordered three online e-cigarette retailers – The Joystick Company Pty Ltd, Social-Lites Pty Ltd and Elusion Australia Ltd – and their individual CEOs and directors to pay penalties for breaching consumer law.

Related: Failure to publish tobacco and alcohol submissions to drug policy review 'alarming', say experts

Related: Tobacco industry suffers defeat as WTO upholds Australia's plain packaging laws

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