Integrity of biggest show on British TV is sacrosanct, says source close to Love Productions, as ad spots sell like hot cakes
The Great British Bake Off will not offer advertisers the chance to pay for product placement in the show, from butter and flour to utensils and whiteware – a decision taken to maintain the “integrity” of the series for the judges, bakers and viewers.
Channel 4 is currently in negotiations with advertisers to cook up at least £25m a year from a range of commercial deals to cover the cost of poaching the biggest show on British TV from the BBC.
Advertisers think Bake Off is a really good property, but very few have that big chunk of cash to commit in this marketContinue reading...
from Advertising | The Guardian http://ift.tt/2svqwZe