Tuesday, July 18, 2017

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UK watchdog takes steps against ads that objectify, sexualise or mock people for not conforming to stereotypes

Advertisements that perpetuate sexist stereotypes, from men bungling housework to girls being less academic than boys, will be banned under new rules being proposed by the industry watchdog.

The new crackdown by the Advertising Standards Agency (ASA) will toughen rules on ads that are deemed to present activities as only appropriate for one gender or another, or that mock those who do not conform to stereotypical gender roles.

Related: Is this the year advertisers wake up to perils of cultural appropriation?

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