Wednesday, November 29, 2017

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The man who is famous for his shock tactics is back at the brand where he made his name, but what can we expect the second time around?

A newborn baby, still with umbilical cord. A nun and priest kissing. A white woman, black woman and Asian baby wrapped up together in a blanket. A man with Aids, on his deathbed, surrounded by his family. Three raw hearts, with the words “white”, “black” and “yellow” written on each. All of these images were masterminded by Oliviero Toscani as advertising campaigns for Benetton, where he was art director from 1982 to 2000.

Related: Benetton's most controversial adverts

I tell a story with images relating to the moment of history I am in

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from Advertising | The Guardian