Thursday, May 17, 2018

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Crackdown by industry watchdog aims to get rid of ads that promote offensive stereotypes

Advertisements that perpetuate sexist stereotypes, from men being shown as useless at changing nappies to women being unable to park a car, would be banned under a new rule being considered by the industry watchdog.

The crackdown by the Committee of Advertising Practice (Cap), which writes the codes that all UK advertisers have to follow, aims to rid television, radio, billboards, posters, newspapers and magazines of ads that promote harmful or offensive stereotypes. The new rule, which follows 10 months of evaluation by the ad watchdog, will be subject to a final public consultation before being put into practice.

Related: Dragons' Den-backed Skinny Tan censured over cellulite claims

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