- Election ad buyers will need government-issued ID
- Google to require disclosure of who is paying for advertisement
Google says it will do a better job of verifying the identity of political ad buyers in the US by requiring a copy of a government-issued ID and other information.
In a blogpost, Google executive Kent Walker said the company would also require the disclosure of who is paying for the ad.
Related: Can we really trust Google as judge, jury and executioner of online ads?
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