UK advertising watchdog says firm broke rules on junk food promotion by using games and videos of toys for toddlers
A series of websites, an app and a YouTube channel promoting Kinder chocolate and toys have been banned in the UK for aiming junk food advertising at children.
The homepage of the Kindernauts website featured cartoons of a sun and rainbow, the promise of “fun activities” and prizes, a Kinder chocolate branded video showing children playing and a cartoon map leading to activities such as “becoming a bug detective” and “creating a butterfly feeder”.
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