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Friday, October 19, 2018

Want To Rank On The Page 1 Of Google ? Do SEO White Hat.

By Ashok Panda


With the growing importance of organic searches in the digital marketing world, more and more businesses have understood that it is wise to allocate more resources for organic SEO marketing and achieve better results in the SERP display for any particular keyword. Hence it is important to discuss the right way to do SEO and get results that would be beneficial for businesses.

Optimizing a website is the key to get more organic traffic. Websites need to follow the guidelines of search engines in order to get indexed. there are various ways to optimize the content of a website. However, the whole process needs to be planned and executed properly.

Let us discuss about the process how Search engines identify which websites are useful or meaningful for a particular search query. The crawlera are the search bots that the search engines continuously send to billions of websites and collect pieces of data. The data is then brought back to the huge repository of search engines and stored in a way so that when asked for they can be retrieved. This is called the process of indexing.

The factors basing on which the Search engines rank the websites for any particular keyword are called ranking factors. A complex algorithm defines how the search engine result page should be organized. Though search engines do not make detailed information about the algorithms public, the SEO community from their research and analysis and partial information made available by Search engines have come up with ranking factors and continuously monitor them to provide more information on how the website should be optimized.

By adopting white hat SEO methods, one can ensure better results in SERP display and those results will be more sustainable. At the same time, the chances of penalty can be avoided by seo experts.




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