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Thursday, November 12, 2020

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Covid edition of annual TV advert focuses on kindness rather than gift-giving

A hedgehog who hopes to fly, a group of hip-hop pigeons and lots of love hearts are the stars of this year’s pandemic edition of the John Lewis Christmas TV adverts.

Over the past decade the retailer’s festive ad has become a big annual TV moment that kicks off the Christmas shopping season.

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Ad revenues in final three months of the year on track to beat last year’s performance

Advertisers counting on Christmas TV campaigns to save a year blighted by the pandemic have fuelled a faster-than-expected recovery at ITV, which said ad revenues in the final three months of the year were on track to beat last year’s performance.

ITV, whose TV advertising slumped by almost half earlier in the pandemic – the biggest fall in the broadcaster’s history – has bounced back strongly, with TV ad revenues expected to rise 6% year on year in November and to be “slightly up” in the final, so-called golden quarter that businesses bank on for much of their annual sales.

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Tuesday, November 10, 2020

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‘World-leading’ proposal delights health campaigners and dismays advertising industry

Downing Street has unveiled plans to implement a total ban on online junk food advertising – the toughest digital marketing restrictions in the world – in an attempt to tackle the growing obesity crisis.

While health campaigners have welcomed the proposed ban, which is now subject to a six-week consultation, it has stunned the advertising industry, which has called it indiscriminate and draconian.

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Tuesday, November 3, 2020

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The multinational fast-food firm has taken out an advert promoting its rivals, from KFC to Five Guys, but are they really trying to help or just telling whoppers?

Name: Burger King.

Age: 67. It was founded in Florida in 1953 as Insta-Burger King.

We know, we never thought we’d be saying this either. pic.twitter.com/cVRMSLSDq6

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Wednesday, October 28, 2020

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Industry forecasts record cuts to budgets for so-called ‘golden’ quarter amid pandemic

Advertisers are cutting more than £700m from their marketing budgets in the run-up to Christmas, as the pandemic puts paid to the big budget extravaganzas that normally bombard the public over the festive season.

While the annual Christmas advertising battle will be as fiercely fought as ever, with a total of £6.2bn spent across the fourth quarter, consumers are unlikely to see glitzy tie-ups such as Mariah Carey’s reportedly £9m deal to promote Walkers festive-themed crisps last year.

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Thursday, October 22, 2020

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Anatomy lessons for kids, gorillas going bananas and a Brexit starter pack ... this year’s award winners were full of colourful ideas and vibrant visual flourishes

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Wednesday, October 21, 2020

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Proposed rules aim to curb advertising targeting under-18s

The use of celebrities such as sports personalities and reality TV stars in betting and gambling ads is expected to be banned under new rules designed to crack down on marketing targeting under-18s.

The rules, which are being proposed by the body responsible for setting the UK code for advertising, would result in recent gambling ads featuring personalities such as José Mourinho, Michael Owen and Harry Redknapp being banned.

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Tuesday, October 20, 2020

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Lawsuit will accuse tech company of abusing its position to dominate search and search advertising

The US justice department is expected to file a lawsuit against Google on Tuesday, accusing the tech company of abusing its position to maintain an illegal monopoly over search and search advertising.

The antitrust suit would be the most significant legal challenge to a major tech company in decades and comes as US authorities are increasingly critical of the business practices of the major tech companies.

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Monday, October 19, 2020

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More hard up than Die Hard? It may look like a trailer for John McClane’s next shoot-’em-up caper, but Willis’s action-packed commercial runs out of power fast

In a way – in the smallest, saddest way imaginable – we should probably be quite grateful to Bruce Willis. Because in a year packed beyond words with inexplicable disappointments, he has somehow managed to put them all into perspective.

First, let’s get the stragglers up to speed. This weekend, Willis’s daughter Rumer tweeted a video accompanied by the hashtag #DieHardisBack. In the video, John McClane strolls through the darkness while someone whistles Ode to Joy. Some guns reload. He turns to see a gang of armed men. He removes his jacket. Some text reads: “As one story ends, a new one begins.” The video ends.

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Friday, October 16, 2020

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CMA investigation found social media was not doing enough to tackle problem

Facebook-owned Instagram is to crackdown on social media influencers and celebrities who make posts without telling followers when they have been paid to do so, following an investigation by the Competition and Markets Authority.

The CMA said it has been investigating the issue of “hidden advertising” by social media influencers and has been concerned that Instagram has not been doing enough to tackle the problem.

Related: ‘It’s genuine, you know?’: why the online influencer industry is going ‘authentic’

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