CMA investigation found social media was not doing enough to tackle problem
Facebook-owned Instagram is to crackdown on social media influencers and celebrities who make posts without telling followers when they have been paid to do so, following an investigation by the Competition and Markets Authority.
The CMA said it has been investigating the issue of “hidden advertising” by social media influencers and has been concerned that Instagram has not been doing enough to tackle the problem.
Related: ‘It’s genuine, you know?’: why the online influencer industry is going ‘authentic’
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