A story is told of a webmaster, let's call him Frank, who asked a friend to draft up a content strategy for his commerce page. Don't worry, the friend is well versed with matters of page optimization so Frank's decisions was not only cost-effective but it was also professional. Frank had spent thousands on a rather swanky design and his site looked amazing and although he had a weak ranking he informed his friend that he already had hired SEO services in Canada to work for him. Plus, keeping in mind that content did indeed run the SEO streets, Frank made sure that all the content for his product page was bespoke. Knowing how Google loves unique content, it was only a matter of time before Frank started noticing a gradual increase in his site traffic not to mention his sales; everyone was happy. Sadly enough, the story doesn't end here.
Roll on Penguin 2.0 and the rankings on Frank's site tanked completely. In a state of despair and unimaginable frustration Frank called his friend to inquire on what could be the problem. Turns out the SEO company that Frank had been paying hundred of dollars on a monthly basis had been building the worst links ever. At the end of it all, Frank had to abandon the domain and start a new.
No promises: the best SEO provider will not offer you any guarantees or promises. This is mainly because nothing can be guaranteed when dealing with search engines. However, the best that the SEO agent can do is to set clear goals.
Transparency: the best SEO in Canada doesn't have anything to hide and will therefore be quite transparent with their processes and strategies. Keep an eye out for companies that insist on protecting their trade secrets. Pricing: cheap is always expensive and expensive isn't always the best either. Go for SEO agents that charge reasonable prices for quality services. Benefits of SEO in Canada
1. Get recommendations
Even though much emphasis is usually placed on links and content, there is need to point out that SEO is all about giving your visitors the best experience; this includes the appearance of the website. By having your site optimized, you will adopt a website design that is not only friendly but also keeps your visitors coming back.
2. Counter check information provided
You do not always have to swallow the information provided by your prospective SEO agent as the gospel truth. Keep in mind that only 20% of SEO companies get paid what they deserve, the rest provide mediocre services and charge exorbitant fees for them. Avoid being a victim of such circumstances and ensure that the company is as experienced as it claims. You can even ask for a list of past clients and inquire about their experience with the company.
3. Branding
Research has shown that internet users tend to associate products found within the first 20 ranks with quality. This means that the chances of your product being purchased, or rather the chances of a consumer taking your product to be high quality, heavily depends on your position in search engine results. Therefore, by improving your ranks on result pages, SEO helps improve branding. Looking for the best SEO in Canada? Well, your search just came to an end.
Roll on Penguin 2.0 and the rankings on Frank's site tanked completely. In a state of despair and unimaginable frustration Frank called his friend to inquire on what could be the problem. Turns out the SEO company that Frank had been paying hundred of dollars on a monthly basis had been building the worst links ever. At the end of it all, Frank had to abandon the domain and start a new.
No promises: the best SEO provider will not offer you any guarantees or promises. This is mainly because nothing can be guaranteed when dealing with search engines. However, the best that the SEO agent can do is to set clear goals.
Transparency: the best SEO in Canada doesn't have anything to hide and will therefore be quite transparent with their processes and strategies. Keep an eye out for companies that insist on protecting their trade secrets. Pricing: cheap is always expensive and expensive isn't always the best either. Go for SEO agents that charge reasonable prices for quality services. Benefits of SEO in Canada
1. Get recommendations
Even though much emphasis is usually placed on links and content, there is need to point out that SEO is all about giving your visitors the best experience; this includes the appearance of the website. By having your site optimized, you will adopt a website design that is not only friendly but also keeps your visitors coming back.
2. Counter check information provided
You do not always have to swallow the information provided by your prospective SEO agent as the gospel truth. Keep in mind that only 20% of SEO companies get paid what they deserve, the rest provide mediocre services and charge exorbitant fees for them. Avoid being a victim of such circumstances and ensure that the company is as experienced as it claims. You can even ask for a list of past clients and inquire about their experience with the company.
3. Branding
Research has shown that internet users tend to associate products found within the first 20 ranks with quality. This means that the chances of your product being purchased, or rather the chances of a consumer taking your product to be high quality, heavily depends on your position in search engine results. Therefore, by improving your ranks on result pages, SEO helps improve branding. Looking for the best SEO in Canada? Well, your search just came to an end.
About the Author:
The above are just but a few of the many benefits that small businesses in Canada stand to gain from SEO. Still, it goes unsaid that not every SEO agent in Canada is as good as the next. Find out more here
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