European data protection watchdogs publish guidance on web tracking using device fingerprinting that could result in more ‘I agree’ forms
The pan-European data regulator group Article 29 has issued new opinion on how websites and advertisers can track users and the permissions they require.
The new opinion dictates that “device fingerprinting” – a process of silently collecting information about a user – requires the same level of consent as cookies that are used to track users across the internet.
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