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Monday, December 15, 2014

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The ad for Apple’s Macbook Air and iPad mini 3 is emotionally charged, but is it as benign as it seems?


Apple’s 2014 Christmas advert, titled “The Song”, has arrived – and it’s an emotional affair; not so much tugging at the heart strings as picking at them one by one like price tags on presents.


The advert depicts a teenage girl finding an old 45rpm recording of her grandmother, Valerie, singing the jazz standard “Love is Here to Stay” to her late husband, Raymond, in 1952.


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