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The supermarket giant attempts to win over the hipster crowd with a tale of romance and chicken curry

In Tesco’s new ad, a man with a beard and a waxed jacket begins by asking: “Has love ever made you do something you knew you didn’t really like?” Boringly, it turns out that David (that’s the man’s name) isn’t talking about anal sex but eating spicy food. He hates the stuff but, unbeknown to his wife, has been pretending to like it for the last 15 years.

That’s a difficult secret to keep for such a long time. Imagine the terrifying discipline it would require. David may have the appearance of a mild-mannered SEO manager but beneath that scruffy facial hair clearly lies the meticulous soul of the killer from Seven.

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from Advertising | The Guardian http://ift.tt/2lzSQSj
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