Social media giant is failing to capitalise on US president’s use and is reluctant to make deep cuts needed to turn a profit
Not even the best efforts of Donald Trump can pull Twitter out of its dive, it would seem. The company’s fourth-quarter results showed a loss of $167m (compared with $90m a year before) on flat revenues of $638m, with no clear path to profit, even though the US President’s frequent outbursts helped increase the number of users by a modest 2 million to 319 million.
Twitter should be capitalising on the fact that the most powerful man in the world is using it as his channel to present the alternative facts of his presidency. Imagine if Trump’s key announcements were made on YouTube: each clip would be festooned with ads.
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