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Companies more than double spending on mobile video ads as Britons watch clips, TV and movies on smartphones

Internet advertising spend surged above £10bn in the UK last year as companies more than doubled the amount they spent on mobile video ads.

The year-on-year increase of 17% on 2015 comes as many advertisers have pulled campaigns from Google and YouTube after it emerged that some ads have been running around inappropriate content such as extremist videos.

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from Advertising | The Guardian http://ift.tt/2p6GN1B
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