Watchdog pulls TV campaign promising ādangerously bold lashesā for using inserts and redrawing to exaggerate effects
Rimmel has been forced to pull a TV ad campaign featuring model and actor Cara Delevingne after the advertising watchdog ruled that it had been manipulated too much with post-production techniques including airbrushing.
The ad, for the brandās Scandaleyes Reloaded mascara, showed the model applying the product. The commercial promised ādangerously bold lashesā with āextreme volume ⦠extreme wearā.
Continue reading...from Advertising | The Guardian http://ift.tt/2oKsC3U
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