Watchdog pulls TV campaign promising ‘dangerously bold lashes’ for using inserts and redrawing to exaggerate effects
Rimmel has been forced to pull a TV ad campaign featuring model and actor Cara Delevingne after the advertising watchdog ruled that it had been manipulated too much with post-production techniques including airbrushing.
The ad, for the brand’s Scandaleyes Reloaded mascara, showed the model applying the product. The commercial promised “dangerously bold lashes” with “extreme volume … extreme wear”.
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