The Worlds Apart campaign may be an antidote to the disastrous Pepsi/Kendall Jenner ad but will success on-screen mean success off?
The way advertising works these days, you may have seen Heineken’s latest spot recurring on your social media feeds under superlative headlines, the clapping-hands emoji or the single comment: “THIS”.
Related: Diet Woke: how Pepsi’s ad backfired for Kendall Jenner
Related: Super Bowl ads trolling Trump: 'The world is more beautiful the more you accept'
Related: A PR stunt mixing beer, politics, gay rights and religion: what could possibly go wrong?
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