Friday, April 28, 2017

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The Worlds Apart campaign may be an antidote to the disastrous Pepsi/Kendall Jenner ad but will success on-screen mean success off?

The way advertising works these days, you may have seen Heineken’s latest spot recurring on your social media feeds under superlative headlines, the clapping-hands emoji or the single comment: “THIS”.

Related: Diet Woke: how Pepsi’s ad backfired for Kendall Jenner

Related: Super Bowl ads trolling Trump: 'The world is more beautiful the more you accept'

Related: A PR stunt mixing beer, politics, gay rights and religion: what could possibly go wrong?

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from Advertising | The Guardian