Adverts will have visual filters applied so viewers can experience macular degeneration and cataracts
TV viewers will have the opportunity to experience what their sight would be like with various eye conditions on Monday night when Channel 4 airs a unique advert break.
The broadcaster will show five commercials that will have different visual filters applied to them so the viewer can understand how their eyes would be affected by the most common eye conditions in the UK.
Continue reading...from Advertising | The Guardian http://ift.tt/2wmYn8C
via IFTTT
No comments:
Post a Comment