Britain is seeking to counter a cold war-style “information war” by investing in a range of projects, from “rebranding” Ukraine to influencing Russian speakers in Baltic states.
The UK’s efforts have included hiring M&C Saatchi – the advertising agency synonymous with Tory election campaigns – to run a project with the Foreign Office to rehabilitate Britain’s ally Ukraine, including using social media to target viewers of the Eurovision Song Contest, which was hosted by Kiev this summer.
Related: Envoy welcomes Russian idea for UN troops in eastern Ukraine
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