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Wednesday, October 18, 2017

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Self-tan brand that found success on BBC2 show misled users by claiming they would look ‘instantly toned’, watchdog rules

A self-tan brand that became a global success after appearing on the Dragons’ Den TV programme broke UK advertising rules by telling customers the product can reduce cellulite.

Skinny Tan went from startup to global success after its founders, Louise Ferguson and Kate Cotton, made the most successful pitch for investment in the history of the BBC2 TV show in 2013.

Related: Donald Trump, Claire Danes and the politics of fake tan

Related: Twerking man and 'dead dad' ad among most complained about in 2017

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