Historians outraged after heritage sites in Delhi’s old quarter were spray-painted as part of a shoe commercial
Puma has been accused of irreversibly damaging 17th-century architecture in Delhi’s old quarter as part of an advertising stunt to promote a new line of shoes.
Large colourful murals were spray-painted on to the facades of several buildings in Old Delhi for the shoe campaign, which the global sportswear company says “captures the grit of Indian streets”.
Related: Cambodian female workers in Nike, Asics and Puma factories suffer mass faintings
Related: Delhi's smog-fighting helicopters can't fly – because of smog
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Puma has been accused of irreversibly damaging 17th-century architecture in Delhi’s old quarter as part of an advertising stunt to promote a new line of shoes.
Large colourful murals were spray-painted on to the facades of several buildings in Old Delhi for the shoe campaign, which the global sportswear company says “captures the grit of Indian streets”.
Related: Cambodian female workers in Nike, Asics and Puma factories suffer mass faintings
Related: Delhi's smog-fighting helicopters can't fly – because of smog
Continue reading...
from Advertising | The Guardian http://ift.tt/2z0U1FH
via IFTTT
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