The ad, in which duelling gangs end up uniting over a plate of chops, has been criticised for its heavy-handed satire and lack of humour
Australia’s latest lamb ad is being described as so bad it is turning viewers into “raw vegans”, based on its attempt at political satire that has fallen flat with audiences.
The ad, launched on Thursday by Meat and Livestock Australia, is a West Side Story-inspired musical where duelling gangs chant “left” and “right” in front of a horrified suburban mother.
I just watched the terrible lamb ad and I think I'm a raw vegan now
i think the lamb ad people should take a year off
after seeing the latest lamb ad i've decided to become vegetarian.
i watched the lamb ad and have two conclusions: this boofhead is meant to be milo yiannopoulos ... http://pic.twitter.com/ZoPfQRbNWE
That’s @RichardDiNatale isn’t it?
Related: How does a lamb ad that reflects our diversity become news? | Van Badham
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