Tuesday, April 17, 2018

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Advertising watchdog says ads on Facebook and fast-food chain’s website were misleading

The advertising watchdog has censured Pret a Manger for claiming that its sandwiches use natural ingredients, in a blow to the chain’s wholesome credentials.

The Advertising Standards Authority (ASA) said the ads on Pret’s Facebook page and website, which included the promise that it made “proper sandwiches avoiding the obscure chemicals, additives and preservatives” used by other fast-food chains and talked about “good, natural food” were misleading.

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from Advertising | The Guardian https://ift.tt/2J0uqNm