Block could send advertisers to digital platforms which hyper-target children, MPs told
A pre-9pm ban on junk food TV advertising before 9pm would cost Channel 4£40m a year, the chief executive has said, suggesting advertisers would move to YouTube and Facebook which can “hyper-target” children.
Alex Mahon told MPs that if the government introduced a blanket pre-watershed ban on TV ads promoting products high in fat, salt and sugar it could backfire.
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