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Tuesday, September 11, 2018

The Top 3 Long Island SEO Advantages Of SSL Certificates

By Rob Sutter


If you're familiar with web design and development, chances are that you have at least a general understanding of SSL certificates. If not, know that these certificates are applied to websites for the sake of security. Secure sockets layers are particularly useful for sites that deal with ample amounts of information, such as with transactions. Anyone that specializes in Long Island SEO will agree, but what exactly makes them worthwhile? These are 3 purposes of implementing these certificates that you should be aware of.

When it comes to the advantages of SSL certificates, the fact that they are used for encryption is most notable. Let's say that, for the sake of argument, that you log onto a website that sells merchandise. It may ask you for your credit card information so that your transaction can be processed. If the site is SSL-protected, it will have the prefix "https" as opposed to "http." The former is becoming more and more common, as reputable names such as fishbat.com will attest.

An SSL certificate goes a long way in establishing and maintaining consumer trust, too. If you're looking to shop online, which sites are you most likely to do business with? It may be a given, but you will be immediately drawn to sites that are safe. In fact, approximately half of all online shoppers won't do business with sites that lack visible security seals. This is where the aforementioned "https" prefix comes into the picture.

What about the possibility of ranking better online with an SSL certificate? It's important to note that Google and other search engines are favorable toward sites that are secure, whether they're designed for ecommerce or not. Search engines are designed to provide users with the most relevant results, so it should come as no surprise that security will play a role. Simply put, having an SSL certificate will help you get found by more people online.

If you're a website owner, an SSL certificate is paramount. It goes far beyond the boundaries of security, even though this is the primary focus, which is all the more reason to incorporate it. To install an SSL certificate, you can either contact your hosting company to complete the process or do it yourself. The latter is only recommended to those that are knowledgeable about websites in general, so please be mindful of this.




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