Ads will no longer be allowed to depict men and women in gender-stereotypical roles
Adverts showing a woman struggling to park a car or a man refusing to do housework while his wife cooks dinner will be banned from next year as part of an industry-wide crackdown on sexist stereotypes.
Under the new rules, British companies will no longer be able to create promotions that depict men and women engaged in gender-stereotypical activities, amid fears that such depictions are contributing to pay inequality and causing psychological harm.
Continue reading...from Advertising | The Guardian https://ift.tt/2QrSEZ6
via IFTTT
No comments:
Post a Comment