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Rebranding the Eye in the livery of the fizzy drink maker will lead to children suffering greater ill health, say campaigners

Malcolm Clark is not in the habit of confusing children. But on a foggy Saturday morning at the foot of the London Eye, as the queue for tickets gets longer and longer, he does just that. Clark approaches each family braced against the cold and offers them a brand new toothbrush. The kids pull on their parents’ coat sleeves, part intrigued and part worried.


“Here’s a toothbrush to mark the start of the London Eye sponsorship by a sugary drinks company,” he tells them. By 3pm, he has lost his voice.


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