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• Bookmaker compares Newcastle defeats to beatings of African-Americans

• Latest in long line of offensive publicity campaigns

Bookmaker Paddy Power has again courted controversy with a tweet ahead of Monday night’s meeting between Newcastle and Liverpool at Anfield. The words “Newcastle have suffered more Kop beatings over the last 20 years than an unarmed African-American male” are accompanied by a picture of Liverpool manager Brendan Rodgers – resulting in a furious backlash on Twitter from users.


Newcastle have suffered more Kop beatings over the last 20 years than an unarmed African-American male. The stats: http://t.co/GOOdyAszNo


Ah, I see Paddy Power are branching out into that "racist police brutality banter" market.


I reckon Nick Griffin runs Paddy Power you know, that Cameroon advert doing the rounds on TV is subtly racist as well


Have Paddy Power just jumped the shark with that Tweet? Can't see how it's racist - it's not. Offensive to the masses and misguided though


Credit to Paddy Power. Seeing police brutality against African-Americans as a marketing opportunity takes some real vision.


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from Advertising | The Guardian http://www.theguardian.com/football/2015/apr/13/paddy-power-african-american-beatings-tweet

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