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Satellite broadcaster holds off Channel 4 challenge by extending its existing deal with Viacom

Sky has struck a deal to handle Channel 5’s £250m TV ad sales business, thwarting Channel 4’s hopes of expanding its own advertising sales operation.

The satellite broadcaster has extended its existing deal with Viacom, which acquired Channel 5 from Richard Desmond last year, to handle the TV ad sales for its portfolio of channels until 2022.

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