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From workplace culture to coding, here are the best comments from our webchat on the digital skills gap in media and marketing

Patrick Mills, director of professional development, IPA
 To a degree it’s the pace of change; there will always be a perceived skills gap as everyone in marketing and media wants their comms to be at the leading edge. We need to define what people need to know. There will be some who absolutely should focus on technical digital skills, however there’s still a huge need for creativity, strategy and people skills (ie making the connections with people to build brands and sell goods). We also need people who can connect the two, so my question in response is: should everyone be a tech guru in the future, or could we focus our energies more efficiently?

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