Cars? Clothes? Watches? Artists themselves? Suggest songs that mention brands with promotional push that appears to overstep mere artistic endeavour
If there’s one clothing design I do like it’s an Adidas tracksuit top. I’m not so bothered about the trainers, but there’s something about the design, those three stripes on the sleeve, the coloured zip and and the logo that seems just right. Over the years I’ve gradually collected half a dozen in a variety of colours, the black with the yellow stripes being my current favourite. Perhaps this love of this design was formed in the early 70s as a child, watching older kids wandering around, perhaps towards northern soul clubs, and the dawning association of them with fantastic music, or watching Olympic runners on the telly. But while I’m not sponsored by the brand (I promise), Run DMC certainly had no hesitation giving it a push, with 1986’s My Adidas an uninhibited endorsement. But where is the line between simply liking something and advertising it? We all have to sell ourselves in some ways, but where do you decide when that is selling out ourselves?
Promotion of products in songs is nothing new. Edward Meeker sang Take Me Out to the Ball Game to promote baseball. It was written in 1908 by Jack Norworth and Albert Von Tilzer and in a mentioning a request to “buy me some peanuts and some Cracker Jack”. But why not? Better Cracker Jack than, er, crack ...
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