An advertisement which read ‘Spike your best friend’s eggnog when they’re not looking’ sparked outrage online, prompting the department store chain’s apology
Bloomingdale’s has apologized for an advertisement in its recent holiday catalog that appears to make light of date rape.
“Spike your best friend’s eggnog when they’re not looking,” reads the ad copy, which surfaced on Imgur this week. The text appears between a sharply dressed man looking at a woman, who is laughing and appears not to notice him.
How many people were involved in developing and approving the #Bloomingdales ad? https://t.co/AEfquZ12kU
Can we just all take a moment to imagine the concept meeting for #Bloomingdales catalogue ad? How did we get from selling clothes to that..?
Fascinated that throughout the editing process, nobody suggested this Christmas ad is a bad idea #Bloomingdales http://pic.twitter.com/zUaNJnlK7y
Here's Bloomingdales advertising festive date rape and non-consensual drug abuse to sell fashion. Stay classy. http://pic.twitter.com/7KiPxmyB02
We heard your feedback about our catalog copy, which was inappropriate and in poor taste. Bloomingdale's sincerely apologizes.
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