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Shooting an ad has never been easier, and the proliferation of channels offers a range of opportunities for those on a tight budget

Despite the rise of TV on demand, television advertising remains one of the most powerful channels through which to engage and influence audiences. Just look at the success of the recent Christmas ad campaigns. John Lewis’ man on the moon advert has led to tens of thousands of tweets and Facebook posts – and greater brand recognition.

But that is big business, with big budgets. How can smaller, growing businesses get in on the action? As the likes of Achica, Graze, and Diet Chef have demonstrated, with the right approach TV advertising can be a realistic option and shouldn’t cost the earth.

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