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As the sun sets on the Barcelona event for another year, what do the announcements and innovations mean for the ad industry?

More than 100,000 delegates from 204 countries attended Mobile World Congress (MWC) in Barcelona, while 2,200 companies exhibited their wares.

So what were the important announcements from MWC 2016? In the lead up to the event, virtual reality (VR) was expected to make a splash, while many were hoping for insight on hot topics such as adblocking, internet of things and data security. We spoke to four MWC delegates on what they thought of the event and and what the innovations might mean for the future of the advertising industry:

Related: Oculus Rift and HTC Vive: virtual reality remains so near and yet so far

Related: Get ready – 5G will create waves of innovation that disrupt every industry

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