Unilever trumpeted a new advertising strategy at an industry shindig in Cannes last week, saying the time for sexist ads had passed – but how much have things really changed?
Related: Unilever vows to drop sexist stereotypes from its ads
When advertising executive Michelle Gilson thinks about sexism in her business, she thinks about silly girls. You’ll know the trope: the attractive young woman who is simultaneously independent and idiotic, doing silly things in hysterical fashion because apparently that is all she is good at.
Related: Racist, sexist, rude and crude: the worst of 20th century advertising – in pictures
It's 2016, @vaynermedia @thrillist. This is not how you party at @cannes_lions. #canneslions #changetheratio http://pic.twitter.com/jF50tdPe0p
Related: Do companies make sexist ads just to get talked about?
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